Travel convenience
Many buyers purchased specifically because the individually wrapped, pad-in-a-packet format eliminates the need to pack separate body wash and a scrubber for trips.
Influencer/social media recommendation
Several reviewers, especially in Japanese and Korean, cited YouTuber or Instagram ad exposure as the reason they tried the product, though some found results less dramatic than advertised.
Repurchase/staple item
A notable share of reviews describe repeat and bulk purchases, often buying multipacks or stocking up during sales because they use through them quickly.
Gifting
Reviewers bought the product as gifts for mothers, husbands, or daughters, citing its portability and ease of one-time use for the recipient.
Targeting specific skin concerns
Some purchased a particular variant (e.g., 'trouble' or sensitive type) after other versions didn't work, hoping to address back acne, keratosis pilaris, or dark/dry spots.