Existing Aestura brand loyalty
Many buyers already used the Atobarrier 365 face cream or essence and purchased the body lotion to extend the same barrier-repair routine, trusting the brand's formulation for sensitive skin.
Eczema/atopic dermatitis need
A large share of purchasers specifically sought relief for their own or a family member's (including infants and toddlers) eczema, psoriasis, or chronic dryness after other brands failed.
Fragrance-free positioning
Reviewers repeatedly chose this product because it is explicitly unscented, which they viewed as safer for sensitive or reactive skin than typical scented body lotions.
Word-of-mouth and staff/influencer recommendation
Several buyers cite recommendations from Olive Young staff, friends, cousins, or online reviews as the trigger for trying the product for the first time.
Repurchase due to prior satisfaction
A high volume of reviews explicitly state this is a second, third, or ongoing repurchase, indicating strong loyalty despite the price.