Brand Reputation & Loyalty
Multiple reviewers mention buying specifically because Piccasso brushes are well-known or because they are repeat customers of the Piccasso product line. Several note they purchase Piccasso products during Korean travels, indicating strong brand recognition in the source market.
Gift-Giving
Several reviews explicitly mention purchasing the brush as a gift, often pairing it with highlighter products like Dior. The premium packaging and quality make it suitable for gifting occasions.
Highlighter Application Need
Consumers seeking a dedicated, high-quality brush for highlighter application purchased this product after trying multiple brush types. Regular highlighter users appear to be the primary target audience.
Price & Bundle Value
Some buyers noted the product is 'on the pricey side' but came with freebies that improved perceived value, suggesting price-conscious shoppers are willing to pay premium if bundled with extras.