Influencer & K-pop Idol Following
Multiple reviews explicitly mention purchasing because idols or influencers use the product ('my favorite idol was using it,' 'every idol is using it,' 'to follow the trend'). This is a primary driver of trial purchases, especially among younger demographics.
Cute Aesthetic & Design Novelty
Consumers bought this specifically for the adorable star shape and pastel color variety as a decorative accessory, not purely for acne treatment. Many state the cute design elevates their mood during breakouts, justifying purchase over transparent or traditional patches.
Repurchase & Gift Appeal
Multiple 'second order' and 'will repurchase' comments indicate loyal repeat customers; several also purchased as gifts for friends and family ('small gift for someone who likes cute things'). The appeal as a gift item drives volume.
Affordable Price & Promotions
Reviews mention frequent sales, discounted pricing, and good value for the 80-patch count ('so affordable,' 'frequent sales,' 'cosp is the strongest'). Price accessibility encourages trial and repeat purchase.
Curiosity & Trend Following
Some consumers purchased out of curiosity about the trending product or to try a new aesthetic trend after seeing it online or hearing recommendations.