Reputation of the Round Lab birch sunscreen line
Many buyers already used and loved Round Lab's original (chemical) sunscreen and purchased this mineral version to try an alternative for sensitive skin.
Sensitive/allergic skin needs
Reviewers with known allergies to chemical filters or facial redness sought out this inorganic/mineral formula specifically for its milder profile.
Repurchase and bulk buying
Numerous reviewers mention buying their second, third, or even sixth bottle, indicating strong loyalty once the product proves compatible with their skin.
Bundled cleanser gift and set value
The special set with a 20mL cleanser was seen as a good deal, especially during discount events, adding perceived value to the purchase.
Marine/environmentally friendly positioning
Some buyers chose it specifically because it was marketed as reef-safe or better for marine life compared to chemical sunscreens.