Price/Sale Promotions
Multiple reviews cite purchasing during sales or promotional periods as a key driver, with buyers noting 'reasonable price' and willingness to buy in bulk when on sale.
Brand Loyalty & Ecosystem
Consumers mention being existing WellDerma mask pack users and specifically selecting this variant for its collagen and retinol combination, suggesting strong repeat-purchase intent within the brand family.
Ingredient Reputation
The retinol and collagen components are explicitly cited as purchase motivations, with buyers seeking to address skin elasticity, wrinkles, and sagging concerns.
Social Proof & Recommendations
Reviews reference YouTuber recommendations and peer suggestions from seniors/friends, though one buyer noted disappointment with YouTuber-recommended efficacy.
Specific Skin Concerns
Buyers purchase specifically for firming, pore-tightening, and moisturizing benefits, indicating targeted problem-solving rather than impulse purchases.