Social media and influencer-driven discovery
Multiple reviewers mention seeing the product on SNS (social media) and being influenced by influencer advertising and recommendations, indicating strong viral and marketing-driven purchase behavior.
Product category interest and curiosity
Consumers familiar with cream masks and gypsum packs are actively seeking this product after developing interest in the category, suggesting it appeals to established mask enthusiasts.
Repeat purchases and loyalty
Several reviewers identify as regular repeat customers ('product I always use'), indicating strong satisfaction and habit-formation among core users.
Price-driven consideration despite hesitation
Some buyers acknowledge initial price concerns but purchase anyway, suggesting perceived value justifies the investment for target consumers.