Influencer recommendation
Multiple reviews mention following Korean influencers (specifically cited: Kim Da-bin) and purchasing based on their endorsement, indicating strong social media marketing penetration.
Repeat purchase and loyalty
Several consumers report buying the product again after initial satisfaction, suggesting strong product-market fit and retention among users who experience visible benefits.
Price competitiveness
Reviewers describe it as 'the best eyelash supplement at a similar price' and note surprising quality relative to expectations, indicating good perceived value for the product category.
Gentle formulation without irritation
Multiple buyers highlight lack of eye irritation as a key purchase driver, especially relevant for those with sensitive eyes or frequent lash treatments (perms).
Targeted need for lash health
Consumers report purchasing specifically to address lash fall-out, weakness, and recovery after cosmetic treatments like lash perms.