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4.9
38 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer Recommendation & Reputation
Multiple consumers purchased based on YouTuber endorsements and the brand's reputation for quality K-beauty products, indicating strong social media and influencer marketing effectiveness.
Bundle Value & Refill Convenience
The set's inclusion of a refill bottle and cute dilly bag keyring is explicitly cited as a purchase driver, appealing to value-conscious buyers and gift-givers.
Ingredient & Benefit Awareness
Consumers sought the product specifically for its artemisia (ssuk) and hyaluronic acid formulation, drawn by marketing around oil-control and hydration for oily/combination skin.
Repurchase Loyalty
Multiple reviews explicitly mention this as a second or repeat purchase, confirming strong satisfaction and repeat conversion rates.
Seasonal Suitability
Buyers selected this serum specifically as a summer skincare choice, recognizing its lightweight gel formulation as ideal for warm-weather routines.
How they use it
Pre-Makeup Application
Consumers frequently apply the serum before makeup to achieve better makeup longevity and reduce midday oiliness, using it as a priming step in morning routines.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Morning Routine Focus
Primary use reported in AM routines, with some users noting morning application to control oil before foundation.
Lightweight Layering
Users incorporate it into multi-step routines as a lightweight serum layer before moisturizer, with some noting it works well when applied alone for lighter routines.
Seasonal Adaptation
Consumers adjust usage seasonally; perceived as ideal for spring-summer use, with some noting it feels too light or dry in certain seasons, requiring adaptation.