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4.5
65 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand Reputation & Influencer Discovery
Multiple consumers reference discovering the product through Instagram and waiting for its release, with WAKEMAKE brand loyalty driving repeat purchases. The brand's aesthetic appeal and design influenced buying decisions.
Included Silicone Brush Accessory
The silicone brush applicator included in the packaging significantly motivated purchases, with several reviewers stating they bought the product primarily for this accessory component.
Promotional Pricing & Value
Discounted prices during sales events (Black Friday, seasonal promotions) drove purchase decisions, with consumers noting good value for the quality delivered.
Gift-Giving Appeal
The product's small size, attractive packaging, and design made it an ideal gift option, mentioned explicitly by multiple buyers across purchase occasions.
Repurchase Intent
Multiple reviews indicate second and third purchases after initial satisfaction, demonstrating strong repurchase behavior especially during promotions or when original product runs out.
How they use it
Everyday Clean Girl & Glass Skin Makeup
Primary usage is for natural, dewy finishes aligned with trending clean and glass skin aesthetics. Applied as the final highlighting step for subtle luminosity.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Seasonal Adjustment Required
Summer use reported as problematic due to excessive shine and potential for greasy appearance, while winter applications praised for luxurious glossy finish without heavy pearls.
Finger & Brush Application Methods
Users apply both with fingers using small amounts for sheer coverage and with the included silicone brush for more controlled placement. Brush application noted as easier for blending.
Layering with Base Products
Product works well over dewy cushions and as standalone highlighter, but conflicts with heavier bases—described as 'destroying' or displacing full beat makeup foundations when applied on top.
Compatible with Cream Products
Reviewers mention using the highlighter with liquid cheeks and other cream makeup products, indicating versatility beyond traditional highlight placement.