Viral/word-of-mouth reputation
Many buyers explicitly mention purchasing due to the product being 'famous,' 'viral,' or heavily discussed on foreign social media and TikTok before trying it themselves.
Repurchase loyalty
A large share of reviews are from 2nd or 3rd bottle buyers, indicating strong repeat-purchase intent driven by satisfaction with prior results.
Beauty box/bundle inclusion
Several reviewers received the toner as part of an Olive Young monthly beauty box, prompting first-time trial.
Ingredient story (rice extract)
The high-concentration rice extract formulation and brightening/barrier claims attracted curious first-time toner users and rice-skincare fans.
Price/value perception
Multiple reviewers cite the large 150ml size and price as good value relative to the moisturizing benefit delivered.