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4.9
28 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient Reputation & Product Claims
Multiple consumers explicitly mentioned purchasing based on the product's peptide formula and lash-nourishing claims, with several noting they researched ingredients before buying.
Influencer & Social Recommendation
One review references 'Kazuha' (likely a K-beauty influencer), indicating that celebrity/influencer endorsement drove purchase decisions for some buyers.
Repurchase & Brand Loyalty
Many reviewers indicate they are buying a second or additional unit, and several mention switching from competing lash products (e.g., LOL, Marshwo) and preferring VIDIVICI.
Sensitivity & Safety Concerns
Consumers with sensitive eyes or prior irritation from other brands specifically purchased this product after learning it was gentler, seeking a non-irritating alternative.
Lightweight Alternative to Mascara
Several buyers sought a subtle, buildable lash treatment to replace heavy mascara or use alongside false lashes without the burden of thick formulas.
How they use it
Daily Application with False Lashes
Multiple reviews indicate this product is used daily as a base or conditioning layer when wearing false eyelashes, replacing heavier mascara.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Office/Makeup-Light Routine
Consumers use it on workdays when they want clear, natural-looking eyes without the commitment of full mascara application.
Long-term Nourishment Routine
Users apply it consistently over weeks to months, treating it as a lash conditioning serum rather than makeup, with expectations of gradual lash health improvement.
Layering with Other Products
Some reviews mention using it alongside other VIDIVICI products (e.g., cushion), suggesting it fits into a multi-step routine.
Seasonal or Situational Use
References to using it 'when you want clear eyes' or 'for style' indicate situational application rather than strict daily use for some consumers.
