— · Hair care
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4.5
25 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand reputation and ingredient appeal
Consumers specifically sought out Milk Baobab products and were drawn to the cica (Centella asiatica) component for scalp care, with some discovering it after positive experiences with other products from the brand.
Price competitiveness
Multiple reviews cite affordable pricing as a purchase driver, with one noting the brand is difficult to find even in Korean stores, making online availability at good prices particularly attractive.
Refreshing scent and sensory experience
The fresh, light green-floral fragrance and cooling sensation were key reasons consumers chose this product, especially for summer use and those seeking a revitalizing shower experience.
Repeat purchasing behavior
Several reviewers indicate they have already repurchased after initial positive experiences, suggesting strong product-market fit for their needs.
Recommendation for oily/adolescent scalps
Consumers with oily hair or looking for scalp care solutions specifically purchased this based on its positioning for refreshing and oil-control benefits.
How they use it
Routine scalp care and cleansing
Used as a regular shampoo step in daily hair care routines, often paired with complementary products like scalp packs or conditioners from the same line.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Seasonal usage (summer preference)
Multiple reviews highlight its appeal for summer months and warm weather, with consumers appreciating the cooling, refreshing sensation during hot seasons.
Targeting oily hair and scalp types
Primarily used by consumers with oily hair, greasy scalps, or scalp-prone concerns who specifically seek its refreshing and cleansing properties.
Integration into existing rotation
Some consumers use it in rotation with other shampoos and complementary products rather than exclusively, allowing flexibility in their hair care regimen.
