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4.6
50 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & YouTube Marketing
Multiple reviews cite YouTube advertisements and influencer recommendations as purchase drivers, indicating successful digital marketing influence on the target demographic.
Repeat Purchase Loyalty
Numerous customers report repurchasing the product over 5+ years, with phrases like '何回もリピート買い' (bought it many times), suggesting strong product-market fit and customer retention.
Non-Smudging Reputation
Consumers explicitly purchased based on claims or reviews stating the liner does not smudge or smear, a primary functional benefit driving trial and conversion.
Gift-Giving Purpose
Several reviews mention buying the product as gifts for mothers and friends, indicating appeal as a cosmetics gift item with perceived quality perception.
Retail Visibility & Discounts
Customers reference purchasing after seeing the product in Olive Young popularity rankings or during promotional sales, suggesting price sensitivity and trust in retailer curation.
How they use it
Daily Eyeliner Application
Reviews indicate regular, habitual use in daily makeup routines, with users describing themselves as consistent daily users ('毎日使う' or 'every day').
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Summer/High-Heat Conditions
Multiple reviews emphasize use during summer and high-temperature conditions, noting reliability in these challenging environments ('真夏でも安心して使える').
Application Order with Concealer
One detailed user noted longevity depends on layering: lasts longer when applied after eye concealer, suggesting users learn optimal application sequencing.
Fine-Line Precision Drawing
Consumers describe using the product for detailed, thin eyeliner strokes ('細くて綺麗なライン'), indicating the fine brush tip is the primary value driver in application.
