Brand trust / hypoallergenic reputation
Many buyers cite AESTURA's reputation for gentle, dermatologist-style, hypoallergenic formulas as the reason they finally tried the brand, sometimes despite hesitating over price.
Lighter alternative to the original 365 Cream
A very common reason for purchase is wanting a lighter, more breathable version of the brand's popular original Atobarrier 365 Cream for warmer months or oilier skin.
Word-of-mouth and rankings
Several reviewers say they bought it because of high rankings ('ranked 2nd best soothing cream'), heavy online buzz, or recommendations from friends/family.
Sales and bundle sets
Discount events and set bundles (mini sizes, pouches) on OliveYoung's Big Sale prompted first-time trial for buyers who found the regular price high.
Repurchase loyalty
A large share of reviews explicitly mention this being their 2nd, 3rd, or even 10th tube, indicating strong repeat-purchase behavior once tried.