— · Hair care
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4.7
102 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient reputation and scalp health claims
Consumers were drawn to the product for its algae therapy formula and mineral content, with many explicitly stating they chose it based on ingredient quality research or recommendations for scalp care improvement.
Repurchase and family/peer recommendations
Numerous reviewers report multiple repeat purchases and recommending the product to friends and family who have now adopted it as their primary shampoo, indicating strong word-of-mouth appeal.
Pleasant fragrance (Muscat grape scent)
The distinctive sweet Muscat grape scent is consistently cited as a major purchase driver, with many consumers noting it was their primary reason for trying the product.
Travel-size bundle inclusion
The inclusion of a complimentary mini/travel-size version significantly influenced purchase decisions, appealing to travelers and those wanting to trial the product.
Brand trust and product line exploration
Some consumers purchased because they already trusted the growus brand from other products or wanted to explore the algae therapy line after using the brand's salt therapy variant.
How they use it
Daily/continuous use as primary shampoo
Multiple reviewers report using this as their sole shampoo for extended periods (months to over a year), with many noting they do not need conditioner or treatment separately.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Minimal quantity required per wash
Users consistently note that only a small amount (half pump or less) is needed due to the rich lather, making the 500g bottle last considerably longer than typical shampoos.
Suitable for oily hair and scalp oil control
Several consumers report using this specifically because it slows oil buildup, keeping their scalp feeling clean and fresh longer than other products.
Seasonal or rotating use
Some consumers purchase multiple variants (pink and green versions) and rotate them based on season or daily needs, suggesting it is incorporated into flexible hair routines.
Preferred for colored/chemically treated hair
Users with dyed or chemically processed hair specifically selected this shampoo to maintain color while also improving softness and managing damage.
