Suitability for oily/acne-prone skin
Many buyers specifically sought a moisturizer that would not add shine or clog pores, and chose this product based on its reputation for working well on oily, combination, and acne-prone skin.
Repurchase and brand loyalty
A large share of reviewers mention buying this as their 2nd, 3rd, 4th or even 5+ bottle, indicating strong repeat-purchase behavior driven by satisfaction with prior use.
Affordable price and good value
Several reviewers highlight that the product is 'very affordable,' comes in a generously sized tube, and offers good value for money compared to other moisturizers.
Alternative to Western/other K-beauty products
Some buyers switched from products like Neutrogena Hydro Boost, Cerave, Purito Oat, or Cosrx because of scent, price, or performance issues, finding this to be a satisfying substitute.
Gifting
Multiple reviewers purchased the product as a gift for family members (mother, sister, son, aunt, boyfriend, teenage siblings) citing its gentle, hydrating formula as suitable for various skin types.