— · Hair care
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4.8
42 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Color maintenance for dyed/bleached hair
Most buyers purchase specifically to maintain blonde, purple, ash, and other cool-toned dyes, prevent brassiness, and extend color vibrancy between salon visits.
Recommendation from beauty professionals
Multiple reviewers mention purchasing on recommendation from hair salons and stylists after perming or dyeing services.
Superior performance vs. Western alternatives
Several customers explicitly note this Korean product outperforms US drugstore purple shampoos they had previously used.
Repurchase loyalty
Numerous reviews indicate repeat purchases due to satisfaction with results, suggesting strong product-market fit among core users.
Value for money
Consumers appreciate the pricing relative to efficacy, particularly when purchased with coupons or discounts.
How they use it
Alternating with regular shampoo
Users employ this as a complementary/toning shampoo used intermittently rather than as a daily cleanser, often rotating with regular shampoo.
Selective scalp application
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Some users avoid applying to the scalp/root area due to concern about dryness or irritation, focusing the product on colored lengths instead.
Post-color maintenance routine
The product is used immediately after bleaching, perming, or dyeing as part of the color-care regimen to lock in results.
Frequent application for heavily processed hair
Users with repeatedly color-treated or desalted (demineralized) hair use the shampoo regularly to maintain tone and minimize further damage.
