Nose shading/contour reputation
Many buyers explicitly say they bought it because it is famous online as the best shade for natural nose contouring, especially the grey and macaron tones.
Celebrity/influencer recommendation
Reviewers cite Taeyeon, Pony, bridal makeup shops in Cheongdam, and TikTok/Instagram reels as the reason they discovered and purchased the product.
Repeat purchase/collecting shades
A large share of reviews mention this being their 2nd, 3rd, or 4th color purchase, or that they plan to collect the whole line after trying one shade.
Positive word-of-mouth on texture and color quality
Buyers frequently reference having 'heard the powder quality was good' and wanting to try it themselves after seeing praise in reviews or videos.
Price/sale promotions
Several reviewers mention buying during OliveYoung sales or because it was offered at a discounted price, making the small pan feel more worthwhile.