Prior brand loyalty from mask pack line
Multiple reviewers explicitly mention using the brand's mask pack previously in Korea and repurchasing this ampoule when the mask pack became unavailable or too expensive in their current market, indicating strong brand trust transfer.
Media endorsement and award recognition
Consumers reference the product winning in Get It Beauty's ampoule category awards, suggesting influencer and media recommendations drove consideration and purchase decisions.
Sale-driven purchasing behavior
Korean and international reviewers mention buying multiple bottles during sales periods, indicating price sensitivity among this demographic and opportunistic stocking when discounts are available.
Ingredient and efficacy reputation
Several buyers cite the product's ingredient quality and visible results for sensitive, inflamed, and dry skin as primary drivers, selecting it after reading reviews and ingredient lists.