Brand loyalty and product trust
Multiple reviewers stated they bought it specifically because they already like Dr.Jart products and wanted to try this line, indicating strong brand recognition and consumer confidence in the brand's formulations.
Attractive promotional pricing
Several reviews highlighted purchasing at special/event prices (including a notably cheap 100 won offer), with buyers stocking up on multiple bottles when deals were available, suggesting price sensitivity drives bulk purchases.
Targeted efficacy for troubled skin
Consumers with acne-prone and oily skin reported buying this toner for its soothing and clarifying properties, with one reviewer noting their sibling who struggles with breakouts uses it very regularly.
Ingredient reputation (tea tree)
The tea tree extract ingredient was mentioned as a purchase driver, with reviewers recognizing it as an active component even though opinions on the scent varied.