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4.6
103 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Social Media Visibility
Multiple reviews mention discovering the product through YouTubers, Instagram, and TikTok recommendations. This strong social proof drives trial purchases, with several consumers stating they bought it specifically after seeing it recommended by content creators.
Repurchase & Gift-Giving Appeal
Strong evidence of repeat purchases and gift-giving intent. Consumers mention buying additional colors, restocking after sales, and purchasing specifically as gifts because they already owned and loved the product.
Color & Aesthetic Appeal
The cute, universally-flattering pink shades (particularly shade 01 Baby Pink and 02) drive initial purchases. Consumers emphasize the visual appeal and how the color photographs well, appealing to aesthetically-motivated buyers.
Plumping Effect Without Pain
The product's ability to deliver noticeable plumping without the sharp tingling or pain associated with other plumpers (e.g., Dior Lip Maximizer) is cited as a key purchase driver for consumers seeking volumizing lip products.
Promotional Pricing & Sales
Several reviews mention purchasing during special events (Olive Day, BIGBANG sales) or with coupons, indicating price sensitivity. Discounted pricing significantly influences purchase decisions and repeat buys.
How they use it
Layering with Other Lip Products
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Consumers frequently use this as a topper over base lip tints or darker lip colors to add shine and plumping effect. Reviews show it's used as both a standalone gloss and a finishing layer.
Multiple Thin Applications
Due to the applicator dispensing small amounts per use, consumers typically apply multiple coats. Some view this as inconvenient while others accept it as part of the product's lightweight delivery system.
Seasonal Use & Occasions
Described as particularly suited for spring/summer wear due to the cooling mint sensation and light pink shades. Some consumers mention using certain darker shades (like 04) more in autumn/winter.
Touch-ups Throughout the Day
The non-sticky formula and moderate color payoff make it convenient for daytime touch-ups. Reviews note the gloss maintains shine for several hours despite some color loss with eating/drinking.
Gradient & Accent Application
Used strategically as the central color in lip gradients rather than as a full-coverage base, allowing the subtle color and high shine to complement other lip products in a layered look.
