Cute packaging & novelty headband appeal
Multiple reviewers explicitly state they purchased primarily for the adorable potato-themed headband included in the set, often discovering the mask itself exceeded expectations after purchase.
Repurchase intent & brand loyalty
Several customers mention prior positive experience with other BOOSIL/ilso products (cleansing oil, foam pack) and purchased this as a natural extension of their routine, with stated plans to buy again.
Social media & influencer visibility
At least one reviewer mentions being drawn in by 'Instagram ads,' indicating strong social platform marketing reach that drives initial trial among younger, trend-conscious consumers.
Ingredient reputation (rice, potato)
Consumers cite the natural rice and potato ingredients, particularly for pore care and sebum control, as a reason for purchase, with perception of gentleness appealing to sensitive skin users.
Discount pricing & value perception
Several reviews highlight purchasing at promotional prices and express strong value perception relative to the large 150g container and included headband accessory.