— · Serum
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4.7
202 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Social Media Buzz
Multiple reviewers mention seeing extensive online recommendations and posts, with some citing specific beauty store prices or discovering the product through fame on social platforms. The strong visibility drives trial purchases, particularly among consumers unfamiliar with the brand initially.
Sample/Trial Conversion
Several customers report receiving samples from Olive Young or trying smaller sizes before committing to full-size bottles. Positive sample experiences directly led to immediate full-product purchases, validating the efficacy messaging.
Pore Care Reputation
Consumers specifically cite the product's known effectiveness for pore concerns, with many stating they researched and chose it deliberately for addressing enlarged pores, blackheads, or sebum buildup rather than impulse purchasing.
Repeat & Loyalty Purchases
Numerous reviews indicate second, third, sixth, or seventh purchases, demonstrating strong retention. Customers mention running out and immediately rebounding, or switching to this product after trying alternatives without success.
Ingredient Appeal (NMN/Green Tomato)
Several reviewers explicitly mention curiosity or enthusiasm about the NMN ingredient or green tomato extract, with some noting they take NMN supplements and wanted to trial the topical version.
How they use it
Morning & Evening Routine Integration
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Consumers report using this as a standard serum step in both AM and PM routines, with some preferring evening application. It functions as an accessible step between toners/essences and moisturizers or makeup primer.
Targeted Application on Pores
Many users apply it specifically to problem areas such as the cheeks, nose, or T-zone rather than the entire face, suggesting concentrated pore-care usage rather than full-face hydration.
Daily Consistent Use
Reviewers emphasize regular daily application to observe pore-tightening effects, with one user noting they use it so frequently they feel lost without it. Results appear cumulative rather than immediate.
Seasonal Use & Summer Preference
Several consumers mention purchasing or increasing use during summer months when pores visibly open due to heat and humidity, positioning it as a seasonal intensification product.
Layering & Compatibility
Reviews indicate layering with microneedle serums, masks, makeup preparation, and other pore-care lines. Users describe it as non-interfering with other products and suitable as a preparatory step before heavier creams.
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