MOQ and lead time are indicative — final terms are confirmed by RFQ.
Pricing is not published on the catalog. Submit an RFQ and our team will prepare a quotation with unit pricing for your order quantity.
4.6
267 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ash/natural color positioning
Many buyers specifically sought a softer grey-brown or ash-black alternative to harsh jet-black liners, and this product is repeatedly cited as filling that niche well.
Repeat purchase / loyalty
Numerous reviewers state they are repurchasing (3rd box, 'always repurchase', 'my go-to') indicating strong brand and product loyalty over multiple release cycles.
1+1 value promotions
Frequent mentions of the 1+1 (buy one get one) bundle as a purchase driver, with reviewers calling it good value or 'gasongbi' (cost-effective).
Gifting
At least one reviewer purchased it as a gift for a family member, suggesting some gifting use-case within the beauty category.
Fear of discontinuation / stockpiling
Many 2025-2026 reviews mention the product being discontinued and buyers rushing to stock up multiple units, indicating strong demand pressure and brand attachment.
How they use it
Daily natural makeup routine
Most reviewers use it daily as their go-to eyeliner for a soft, no-makeup-makeup look rather than a bold dramatic line.
Layering for intensity control
Skin concerns raised — and how the product addressed them
✓Some reviewers with oily lids report the liner staying put all day, but others say it smudges or fades without a primer/setting powder, so results are inconsistent for this concern.
✓Several reviewers with watery eyes (from allergies, wind, or crying) report the liner surviving tears reasonably well, though a few say it still fades under heavy tearing.
✓The ash-toned formula is widely credited with solving the 'too harsh/too dark' problem of standard black eyeliners, giving a softer, more natural-looking line that many reviewers specifically sought out.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Many reviewers build up color by applying multiple layers/strokes to increase opacity, since a single stroke gives a sheer, translucent line.
Used beyond the lash line
Some reviewers use it to fill in lash line gaps, draw double-eyelid lines, aegyo-sal (under-eye) definition, individual eyebrow hairs, or to cover dark spots/beauty marks.
Shaking before use
Several reviewers note the need to shake the pen well to redistribute pigment/oil before application for even color payoff.
Pairing with primer/setting powder
Users with oily eyelids report pre-applying powder or primer to improve longevity and prevent smudging.
✓The fine, buildable brush tip is reported to make lines easier to control and forgiving for makeup beginners or those with less steady hands.
Concerns and outcomes summarized from reviews; percentages are approximate.