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4.8
39 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Rilakkuma collaboration packaging
The majority of reviews explicitly cite the cute Rilakkuma tote bag as the primary reason for purchase. Many buyers were drawn specifically by the collectible nature of the collaboration rather than initial product familiarity.
EGF ingredient reputation
Multiple reviewers mentioned EGF and guajulene as key decision factors, recognizing these as popular, efficacy-driven ingredients known for skin regeneration and calming properties.
Brand trial with incentive
Several consumers stated they purchased to try the Dear Klairs brand for the first time, leveraging the free bag offer as a low-risk opportunity to experience the product.
Repurchase intent
At least two reviews explicitly mention plans to repurchase or having already repurchased, indicating strong product satisfaction that drives repeat purchases.
Product discovery and recommendations
Reviewers noted the product's popularity and fame, suggesting word-of-mouth and social visibility (likely through influencer or community mention) influenced purchase decisions.
How they use it
Daily skincare routine integration
Multiple reviewers report using the serum daily as part of their regular skincare regimen, often layering it as a toner-like step.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Seasonal use optimization
One reviewer specifically noted using it as a summer product due to its light formulation and calming effect, suggesting consumers adjust frequency or prioritization by season.
Spot treatment for acne and redness
Several users report applying it specifically to manage acne flare-ups and redness, using it as a targeted treatment rather than full-face application.
Fast absorption into routine
Reviewers emphasize the product's quick absorption, indicating they use it early in their skincare routine before heavier treatments or makeup application.
Small amount consumption
Multiple reviews note that 'a little goes a long way' and describe it as a watery formula requiring minimal product per application, affecting usage frequency and bottle longevity.