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4.8
76 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer and Social Media Recommendations
Multiple reviews mention discovering the product through Instagram reels, TikTok, and influencer recommendations (e.g., 'I bought it because it often floats on reels' and references to anonymous Instagram recommendations). This has been a primary driver of purchase decisions, particularly among younger consumers.
Ingredient Reputation (Salicylic Acid)
Consumers specifically cite the salicylic acid content as a reason for purchase, attracted by its known efficacy for pore care and exfoliation. Reviews note 'I think I'll buy it again and use it all four seasons' and recommendations based on 'the ingredients.'
Repeat Purchase and Loyalty
Multiple reviewers report being repeat customers, with statements like 'I've been using this for years,' 'my 4th repurchase,' and 'I keep buying and using it so much that I don't know how many copies it is,' indicating strong product satisfaction driving repurchases.
Problem-Solving for Acne and Blackheads
Consumers purchased specifically to address visible skin concerns such as blackheads, whiteheads, pores, and acne. One reviewer states 'I have been struggling with blackheads and visible pores, and I love this product!' Another notes it 'got rid of basically all of my acne both large and millet acne.'
Value and Pricing
Reviewers mention competitive pricing and bundle value, with comments like 'Great value and works well' and notes that purchasing from certain platforms is 'cheaper' than alternatives. The 70P+10P bundle size is attractive to cost-conscious buyers.
How they use it
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Post-Cleanse Exfoliating Step
Most reviewers use the pads immediately after facial cleansing (morning and evening) as a second step before moisturizer. Reviews state 'After washing your face in the morning and evening, place it on...' and 'I use it before my skincare.'
Not for Daily Use by All Skin Types
Several reviews warn against daily use, with one stating 'if I use it every day it irritates my skin' and another noting 'It does what it says, it gets rid of dry skin. Not for everyday use.' This suggests users are adjusting frequency based on skin sensitivity.
Targeted Application to Problem Areas
While some swipe across the entire face, others apply selectively to areas with visible concerns. One reviewer states 'I only use it on my nose and chin,' targeting zones with high sebum or blackhead concentration.
Seasonal Optimization
Reviewers highlight summer as the ideal season for use ('It sticks well and is very nice... great for daily use!' in summer context and 'great to use in summer'), suggesting lighter formulations and higher frequency during warm months when sebum production increases.
Layering with Light Moisturizer
Multiple reviews describe using the pad followed by lightweight moisturizer before sleep, with one noting 'if I use these at night and have bought a refill' and another stating 'wipe with this and then apply light moisturizer and sleep, and the next morning your skin is like a baby's skin.'