Brand loyalty and ingredient reputation
Consumers cite familiarity with AIDA's other products (particularly their hyaluronic acid ampoules) and trust in the brand's propolis formulation as drivers for purchase.
Promotional pricing and discounts
Several reviewers explicitly mention buying due to attractive pricing and promotional offers on marketplace platforms, indicating price sensitivity among this segment.
Positive review volume and social proof
High review counts on platforms encouraged purchases, with consumers noting they bought based on the abundance of positive feedback from other users.
Repurchase and brand loyalty
Multiple consumers are repeat buyers who maintain stock of this product in their routine, indicating strong satisfaction-driven repurchasing behavior.