— · Hair care
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4.5
129 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer and word-of-mouth reputation
Multiple reviews indicate consumers purchased the product after hearing positive recommendations from others or seeing it frequently mentioned online, suggesting strong brand visibility in social channels.
Repurchase and loyalty
Numerous reviews explicitly mention repeat purchases and reordering, often timed with sales, indicating high consumer satisfaction and product habit-formation among established users.
Post-perm maintenance
Significant portion of buyers purchased specifically after getting a chemical perm, recognizing this product as a targeted maintenance solution to extend curl life and definition.
Brand trust from product line
Some consumers reported trying other products in the Mise-en-scene range first and then purchasing this essence based on positive experience with the brand's other offerings.
Price and promotional availability
Multiple reviews mention purchasing during sales or describing the product as good value for money (good price-to-performance ratio), making it an accessible impulse purchase.
How they use it
Pre-styling application on wet/damp hair
Most users apply the essence immediately after washing while hair is still wet or damp, then blow-dry to set curls using the product as a styling base.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Daily curl maintenance and refreshing
Consumers use it as part of their regular styling routine, applying it each time they want to style curls, and some note it maintains curls throughout the day until the next wash.
Heat protection before curling iron use
Reviews indicate usage as a preparatory product before using heat tools like curling irons, with users noting it protects hair from damage while enabling better styling results.
Layering with oils for dry hair types
Multiple reviews from consumers with dry or damaged hair mention mixing the essence with hair oils or applying oil on top to reduce stiffness and add moisture while preserving styling hold.
Post-perm styling and revival
Users with chemical perms apply it regularly to reactivate and define curls that have begun to relax, especially after sleeping or during rainy/humid conditions.
