Pharmacy/dermatology-grade reputation
Many reviewers cite hearing it is a 'pharmacy grade' or Korean-dermatologist-recommended product, which drove first-time trial purchases.
Word-of-mouth and social media buzz
Reviewers frequently mention friends, family, Korean influencers/celebrities (e.g., an ambassador), or social platforms like Twitter/Instagram recommending the cream before purchase.
Repurchase/loyalty
An extremely high share of reviews explicitly state this is a 2nd, 3rd, or even '50+ tube' repurchase, showing strong retention once tried.
Sale and bundle value
Many buyers timed purchases around OliveYoung 'Mega sale' promotions and the 1+1 double set with travel-size minis, citing excellent value for money.
Gifting for family members
A notable portion of purchases were made for mothers, daughters, or other family members with sensitive or mature skin.