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4.8
32 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & YouTuber Recommendations
Multiple consumers cite seeing the product advertised by YouTubers and Korean beauty influencers, which prompted their initial purchase despite initial skepticism.
Brand Loyalty (HANYUL Line)
Several buyers already trusted the HANYUL brand from other products and purchased this serum immediately upon release, viewing it as a must-have addition to their routine.
Reputation as Summer Serum
Consumers actively sought this product after learning it was well-suited for summer use and oily skin, with explicit mentions of it being 'famous as a summer serum.'
In-Store Trial Conversion
Trial samples at Olive Young and in-store application tests convinced consumers of the product's compatibility with their skin, leading to full-size purchases.
Repurchase Intention
Multiple reviews explicitly state this is a repurchase, indicating strong product satisfaction and repeat-buying behavior.
How they use it
Morning & Evening Dual Use
Consumers apply the serum both morning and night as part of their standard skincare routine, with makeup compatibility noted for morning application.
Layering with Creams
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Users layer this hydrating serum with richer creams or occlusive products, particularly those with drier skin or during winter, to extend moisture retention.
Summer-Specific Use
Multiple reviews confirm use primarily during summer months when lighter textures are preferred, though some extend use into fall.
Introduction/First-Step Application
One review notes use as an essence or introduction beauty liquid (導入美容液), suggesting some consumers apply it early in their routine to prime the skin.
Frequent Daily Application
Consumers appear to use this serum daily without concern for overuse, with no complaints about frequency limitations.