Brand trust from Abib mask/pad line
Many buyers say they first loved Abib sheet masks or heartleaf toner pads and purchased the toner to complete the line or try the brand's skincare beyond masks.
Word-of-mouth and viral reputation
Several reviewers mention buying after hearing 'so many people have raved about it' or that it is a well-known 'holy grail' calming toner in the K-beauty community.
Targeted redness/sensitivity relief
Buyers with rosacea, sunburn, laser treatment recovery, or general redness specifically sought this out for its calming/soothing claims.
Repurchase and stock-buying during sales
A large share of reviews are 2nd-6th+ repurchases, often bought in multiples or 1+1/双支 promotional bundles during Olive Young sales.
Gifting
Multiple reviewers purchased it as a gift for friends, mothers, or partners with sensitive or acne-prone skin.