Brand reputation and loyalty
Multiple reviewers mention Piccasso brushes are 'always quality' and describe themselves as collecting the brand, indicating established trust in the product line.
Influencer and social recommendation
At least one buyer specifically purchased based on YouTube recommendation and reported exceptional satisfaction, reflecting strong influencer-driven demand.
Upgrade from budget tools
Consumers transitioning from 100-yen store brushes cited the significant quality improvement in softness, pigment retention, and color payoff as primary motivation.
Repurchase behavior
Multiple reviewers explicitly state they plan to repurchase or have already done so, indicating strong product satisfaction and habitual purchasing patterns.