— · Essence
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4.8
21 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase & Family Recommendations
Multiple reviewers bought it again after initial satisfaction or purchased for family members (mother, friends) based on positive feedback, indicating strong word-of-mouth and loyalty.
Brand Trust & Product Sampling
Several customers converted from samples received with prior URBANTRIBE purchases or switched from competitors (e.g., Lush) based on influencer/beauty consultant recommendations and brand reputation.
Specific Hair Need (Perms & Curls)
Consumers explicitly bought it to maintain perm longevity and enhance natural or styled curls, addressing a targeted hair care concern rather than impulse purchase.
Travel & Convenience
One reviewer selected this product specifically for travel use due to portability and gentle, non-irritating formulation.
How they use it
Post-Wash Application in Styling Routine
Reviewers apply the cream immediately after washing or as part of daily styling to set and define curls or perms, often before air-drying or heat styling.
Perm Maintenance
Heavy users apply it frequently to maintain perm hold and definition, with some noting they use more than average (as advised for thin hair) and repurchase frequently.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering with Other Products
One reviewer mentions using it in combination with URBANTRIBE foam hair essence, suggesting it integrates into a multi-step curl care routine.
Generous Application for Hold
Multiple reviews indicate that higher application amounts improve hold strength, though excessive use can cause hardening, requiring users to calibrate dosage.
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