— · Serum
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4.8
173 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer and social media recommendations
Multiple reviewers mention discovering the product through Xiaohongshu (Little Red Book), TikTok, Instagram recommendations, and word-of-mouth from friends, with many citing FOMO (fear of missing out) as motivation. Followers of specific beauty influencers ('Aran' and others) are noted as drivers of purchase.
Repurchase and brand loyalty
Numerous reviewers explicitly state this is their second, third, or nth purchase, indicating strong product satisfaction and willingness to restock. Many mention buying during promotional events to accumulate supply.
PDRN trend and ingredient reputation
Consumers frequently cite PDRN (Polydeoxyribonucleotide) as a trendy, popular skincare ingredient and express deliberate intent to try PDRN products, with CNP noted as a reputable brand in this category.
Value and promotional pricing
The 1:1 set format is repeatedly highlighted as cost-effective, and reviewers frequently mention purchasing during sales events (40% discounts, All Young Sales) to maximize value.
Gift-giving and sharing with friends/family
Several reviewers mention buying the product as gifts for friends and family members, noting positive reception and intent to gift it further.
How they use it
Nighttime serum application
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Multiple reviews indicate using this as a night treatment, with users reporting visible skin improvements (smoothness, radiance, firmness) upon waking the next morning.
Layering with other actives
Reviewers describe using the ampoule alongside retinol/tretinoin, sheet masks, and other serums, with one noting it helps reduce retinol-induced peeling.
Year-round use, especially winter
Several users mention the product is particularly beneficial for winter skincare and dry seasons due to its high moisturizing power, though some also use it throughout all four seasons.
Quick absorption allows flexible placement in routine
Because the serum absorbs rapidly despite thickness, users note it works well before other products and integrates smoothly into existing skincare routines.
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