Trending NAD ingredient
Multiple consumers specifically cited curiosity about the NAD (and NMN) ingredient as a key driver, attracted by the ingredient's trendy status in skincare markets. Brand familiarity and previous positive experiences with other BIOHEAL BOH products (serum, cream) also encouraged trial.
High efficacy expectations from reviews and word-of-mouth
Several buyers mentioned receiving friend recommendations or reading positive reviews before purchase, with references to the mask's hydrating and glowing results. The product's newness and buzz status encouraged exploratory purchases.
Single-unit availability and sale pricing
Consumers noted appreciation for being able to purchase just 1 piece at a time rather than multi-packs, and several bought it opportunistically when on sale, reducing perceived risk for trial.
Brand loyalty and product line expansion
Existing BIOHEAL BOH serum and cream users purchased this mask to complement their established routine, viewing it as a natural extension of a trusted brand.