Ingredient reputation and BHA efficacy
Consumers frequently cite the BHA exfoliating capability combined with cica (centella asiatica) soothing properties as a primary reason for purchase, with many switching from competing brands due to cleaner ingredient lists.
Influencer and social media recommendations
Multiple reviews mention discovering the product through TikTok and positive online reviews, indicating strong influencer and word-of-mouth marketing effectiveness.
Repurchase and loyal customer base
A substantial portion of reviewers explicitly state this is their second, third, or multiple purchase, demonstrating strong customer retention and satisfaction.
Value and packaging convenience
Consumers appreciate the 60-pad set with additional ziplock packets for travel, pricing competitiveness after discounts, and the ability to cut pads in half for economical use.
Suitability for sensitive and acne-prone skin
Despite containing active exfoliants, the product is frequently purchased by those with sensitive skin or breakout concerns seeking gentle yet effective solutions.