Bonus bundling and packaging appeal
Multiple reviews specifically mention purchasing the set because of the cute padded bag keyring and extra 30ml bonus cream, with the packaging described as adorable with a rat character design.
Reputation for barrier repair and sensitivity
Consumers frequently bought this product based on its known efficacy for damaged skin barriers and sensitive skin; many state it was recommended by friends or they sought it specifically for barrier restoration.
Repurchase loyalty
Numerous reviewers mention this is their 2nd, 3rd, 4th or even 5th+ purchase, indicating strong repeat-buy behavior and user satisfaction.
Seasonal necessity for dry climates
Customers in harsh winter conditions and cold/dry regions purchase this as an essential seasonal staple, particularly for weather transitions.
Brand trust in Korean cosmetics
Several reviews indicate purchase was driven by general trust in Korean skincare quality and positive word-of-mouth after trying multiple Korean creams.