Repurchase loyalty
Many reviewers explicitly state this is their 3rd, 5th, or even 7th repurchase, citing long-term reliability and no irritation over years of use.
Sensitive/acne-prone skin reputation
Reviewers with sensitive, eczema-prone, or acne-prone skin frequently chose this product specifically because other moisturizers caused irritation or breakouts.
Gifting and family sharing
Multiple reviewers bought the set as gifts for parents, siblings, or partners, or reported sharing it with family members who also came to love it.
Value/set bundling
The bundled 200ml + 50ml travel-size format is praised as good value and convenient for trial or travel, encouraging first-time trial purchases.
Brand trust from other Round Lab products
Buyers who already used the Dokdo toner, cream, or sunscreen purchased the lotion expecting the same gentle, effective formulation.