Repeat/loyal repurchase
An unusually high share of reviewers explicitly state this is their 2nd-5th+ repurchase and that they 'can't live without it,' indicating strong brand loyalty and repeat-purchase economics for distributors.
Gifting, especially for mothers
Dozens of reviews mention buying the cream specifically as a gift for mothers, aunts, or mothers-in-law, suggesting strong positioning as a mature-skin gift item.
Value bundle with refill and sale pricing
Many buyers cite the refill-included set and Olive Young sale discounts as a key reason to buy, calling it 'good CP (cost-performance)' or 'a steal.'
Reputation for gentle, non-irritating formula
Sensitive-skin and eczema-prone users repeatedly mention choosing it because the BOH brand or this product line has a track record of not causing breakouts or flare-ups.
Anti-aging/lifting claim and mature-skin marketing
Consumers over 40-50 frequently purchase specifically hoping for firming, sagging improvement, or wrinkle reduction based on the product's '3D Lifting' branding.