Targeted aesthetic concern (smile lines/nasolabial folds)
Consumers specifically sought this product to address fine lines around the mouth and cheek area, with several mentioning they bought it to target law令紋 (marionette lines) and smile zone definition.
Brand reputation and product hype
Multiple reviews mention the product frequently sells out and they purchased based on high review counts and brand reputation within the Korean skincare market.
Special occasion/event preparation
Several consumers bought this as a quick-fix lifting treatment before going out, photos, or special events rather than as a daily routine product.
Repeat purchase and brand loyalty
Multiple reviewers explicitly state they are repurchasing the product or have bought the entire product line, indicating strong satisfaction despite pricing concerns.
Gift-giving purpose
At least one consumer mentioned buying this as a gift for their mother, suggesting it appeals as a premium beauty gift item.