— · Serum
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4.9
45 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand loyalty and halo effect
Many consumers purchase this serum because they have had positive experiences with other LBB products (toner, cream, shampoo) and trust the brand to deliver quality. Reviewers frequently mention LBB has "no misses" and that they confidently buy the line across multiple products.
Sample-to-purchase conversion
Several reviewers mention receiving serum samples and subsequently purchasing the full size, indicating strong trial-to-conversion potential and satisfaction with initial experience.
Influencer/social discovery
At least one reviewer mentions discovering LBB through influencer Leo Jay, suggesting the brand benefits from social media and creator endorsements that drive awareness and purchase intent.
Promotional pricing and sales events
Multiple reviewers explicitly state they purchase during sales or when the price is discounted, noting the full retail price is too high for regular purchase. Seasonal and event-based discounts are key drivers of volume.
Gift-giving occasion
Some consumers purchase the product as a gift, citing attractive packaging and perceived luxury positioning as motivations for gift selection.
How they use it
Daily morning and evening application
Reviewers consistently apply this serum twice daily as a core step in their skincare routine, with emphasis on pre-makeup morning use and evening treatment.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Lightweight base layer in routine
Consumers use this serum early in their skincare sequence as a hydrating base, often layering it under other products like creams or additional serums without feeling sticky or heavy.
Seasonal adaptation for hot weather
Multiple reviewers note using the serum in summer months despite its rich formulation, appreciating that it provides moisture without excessive stickiness during warm seasons.
Mixing and masking variations
Some users mix the serum with lotion or apply it thickly as a mask-like treatment on particularly dry areas, suggesting versatility in application beyond standard routine use.
Post-shaving and sensitive skin use
Reviewers with sensitive skin, combination skin, and post-grooming needs report using this serum without irritation, indicating suitability for vulnerable skin states and specialized skincare needs.
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