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5.0
23 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Friend/Personal Recommendation
Consumers purchased based on endorsements from friends and family members who had positive experiences with the product, indicating strong word-of-mouth adoption.
Brand Loyalty & Line Expansion
Existing TOUN28 customers bought this soap to explore other products in the brand's range after satisfaction with previous items, demonstrating cross-product purchasing behavior.
Sensitive Skin Solution
Buyers specifically chose this product as a gentler alternative to irritating foam cleansers, attracted by the centella asiatica and houttuynia cordata ingredients known for calming properties.
Promotional Pricing
Consumers noted frequent sales and discounts on the platform (OliveYoung), making the soap an attractive value purchase compared to competitor cleansing products.
Ingredient Reputation
The houttuynia cordata and centella asiatica botanical blend was a key driver for consumers seeking natural, skin-soothing cleansing ingredients.
How they use it
Daily Dual-Use Routine
Consumers use the soap both morning and evening as a primary facial cleanser, often as their sole cleansing step rather than part of a multi-step routine.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Post-Makeup Removal
Several reviewers use the bar specifically for cleansing after makeup wear, relying on it as a standalone makeup remover or secondary cleanser following a first cleanse.
Sensitive Skin Daily Cleanser
Users with sensitive skin incorporated it as their everyday wash to avoid irritation from harsher foam cleansers, with some reporting a return to foam products after discontinuation caused skin flare-ups.
Travel & Convenience Use
The bar format's portability was appreciated by consumers who value easy, no-fuss cleansing with minimal preparation or application steps.