Influencer & YouTuber Recommendation
Multiple reviews mention discovering the product through YouTubers (Urin and others) and purchased based on positive influencer endorsements and unboxing features.
Brand Loyalty & Repeat Purchase
Existing fans of the shaishaishai brand purchased this mask because they already trusted other products in the line, particularly the eye cream and repair milky line.
Ingredient Reputation
The combination of Aloe and PDRN (salmon DNA) is explicitly cited as a key purchase driver, with consumers seeking these specific skin-soothing and regenerative ingredients.
Affordability & Sales
Multiple buyers mention purchasing because of the low price point and strategic buying during discounts, indicating this is positioned as an accessible, value-driven product.
Gift & Social Recommendation
Several reviews indicate the product was recommended by friends or received as a gift, driving trial purchases.