— · Serum
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5.0
26 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Character Collaboration Appeal
Multiple reviewers explicitly mention buying the product primarily for the cute Buru Buru Dog keyring included in the set, with the collaboration packaging being described as highly collectible and a major purchase trigger.
Ingredient & Formula Reputation
Consumers sought this product specifically for its hyaluronic acid content and cica (centella asiatica) formulation, trusting these ingredients for hydration and sensitivity support.
Seasonal Suitability
Buyers selected this serum as a lightweight alternative for summer use, appreciating that it delivers moisture without the heavy or greasy finish of richer serums.
Repurchase Loyalty
Several reviewers report ordering the product multiple times after initial positive results, indicating strong product satisfaction beyond the novelty factor of packaging.
Dry Skin Solution
Consumers with chronically dry or dehydrated skin purchased this specifically to address moisture deficit, based on the ampoule's hydrating positioning.
How they use it
Post-Cleanse Morning & Evening Routine
Most reviewers apply the serum immediately after cleansing and before other skincare steps, using it as a hydration base in both AM and PM routines.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Quick-Drying Layering Base
Consumers appreciate using this as an early step in multi-step routines because it absorbs rapidly, allowing makeup or additional products to be applied without wait time.
Daily Consistent Use
Multiple reviews indicate this is used as a regular daily product rather than occasional treatment, suggesting it fits into standard skincare habits.
Summer Lightweight Alternative
Reviewers specifically highlight using this during warmer months when heavier serums and creams feel uncomfortable, suggesting seasonal rotation in product usage.
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