Seasonal cooling demand
Consumers specifically purchased this product for summer use and hot weather relief, seeking a refreshing alternative to standard body washes during warm months.
Post-exercise use
Athletes and fitness enthusiasts buy it to feel fresh and clean after workouts, valuing the cooling sensation for post-workout recovery routines.
Brand and pharmaceutical credibility
The product is backed by Yuhan-Kookmin (a major Korean pharmaceutical company), and some consumers mentioned previous positive experiences with the brand's products, driving repurchase intent.
Menthol ingredient appeal
Consumers were attracted by the specific mention of menthol and its cooling properties, seeking this differentiated feature over standard body washes.