Price-to-concentration value
Reviewers repeatedly cite the extremely low price for a 20% niacinamide concentration, often comparing it favorably to The Ordinary and other pricier niacinamide serums.
Repurchase / brand loyalty
Many reviewers mention being on their 2nd, 3rd, or even 10th empty bottle, and several state they buy 'all Derma Factory products' as trusted repurchases.
Influencer and word-of-mouth recommendation
Purchases were frequently prompted by Instagram influencers, YouTube reviews, Korean dermatologist endorsements, or recommendations from Korean friends.
Targeted pigmentation/dark spot treatment
A notable segment buys specifically to treat pigmentation on elbows, knees, underarms, buttocks, and scars, rather than as a general face serum.
High niacinamide reputation for brightening/pore care
Consumers associate niacinamide with tone-evening, pore-tightening, and sebum control, and chose this product to add niacinamide affordably to their routine.