Ingredient reputation (hyaluronic acid)
Multiple buyers specifically cited the hyaluronic acid ingredient as a primary reason for purchase, seeking hydration and moisturizing benefits for dry or dehydrated skin.
Curiosity and trial
Several consumers bought the product out of curiosity or to experiment with modeling pack formats, particularly when on sale or as part of broader skincare routine exploration.
Promotional pricing and sales events
Buyers mentioned purchasing during sales events, half-price promotions, and All Young Sale events, indicating price-sensitive decision-making during promotional periods.
Repurchase and brand loyalty
Multiple reviews indicate repeat purchases or customer intent to repurchase, with one reviewer stating that after trying many brands, they return to ONE THING products.
Gift-giving
At least one reviewer explicitly purchased the product as a gift for colleagues, suggesting appeal as a cosmetics gift item.