— · Mask
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4.9
27 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand loyalty and formula upgrade
Many consumers were already loyal Silcot users and purchased this variant specifically because it contained added vitamins, justifying a slightly higher price point for a familiar trusted product.
Vitamin ingredient appeal
Consumers were drawn to the vitamin C derivatives and vitamin B3 infusion as a skincare benefit, seeking dual functionality from a cotton pad that was also a treatment product.
Makeup removal efficacy
The product gained purchases driven by its reputation for excellent makeup cleansing, particularly effective for removing eye makeup, with consumers specifically recommending it for this primary use case.
Curiosity and visibility
Consumers purchased after seeing the product featured in stores, being surprised by its newness, or discovering it through prior positive experiences with the original Silcot line.
Value perception
Despite premium positioning, consumers felt the product offered strong value due to moisturization, thickness, and quality relative to price, particularly when on sale or in multi-packs.
How they use it
Makeup removal, especially eye area
The most cited use was cleansing makeup, with particular emphasis on removing eye makeup due to the pad's softness and non-irritating properties.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Toner and essence application
Consumers soaked the pads in toners, essences, and serums (including black tea and antioxidant toners) to apply treatments to the face, leveraging the high absorption capacity as a sheet mask alternative.
Daily routine makeup removal and cleansing
Used as a standard cotton pad in daily skincare routines for general facial cleansing and makeup removal, with frequent repeat purchasing indicating regular consumption.
Intensive treatments when time permits
Some consumers reserved the pads for extended treatment applications (sheet mask style) when they had dedicated skincare time, rather than daily quick-use applications.
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