Promotional discounts and brand campaigns
Multiple reviewers mention purchasing during special brand promotions and AlimTalk campaigns at discounted prices, indicating price sensitivity and effectiveness of marketing initiatives.
Gift-giving occasions
Several purchases were made specifically as gifts, suggesting the product has appealing packaging and perceived value for cosmetic gifting.
Repurchase based on prior satisfaction
Customers mention buying again after discontinuation of a previous version or after trying complementary products like Espoir Stick, indicating brand loyalty and product integration into routines.
Aesthetic appeal and brand reputation
The distinctive orange color and Real Techniques brand name recognition motivate purchases, with consumers actively seeking out this specific sponge variant.